The hospitality industry has lessons for all business owners and sales professionals. I’m traveling and staying at another great hotel (recently it was The Nines in Portland, OR), and now I’m at boutique hotel The Oswego, in Victoria, BC.
The Oswego Hotel is a convenient 2-block walk from where the Victoria Clipper docks at in the Inner Harbour of Victoria, (The Clipper is 3-hour catamaran ride from Seattle — a great way to travel)
What stuns me about many bricks-and-mortar businesses as well as service providers is that many don’t think about the “WOW” factor – the, “I’ll never go anywhere else” factor — that a wonderful hospitality experience can offer.
When you stay at a luxury or designer hotel, you expect a bit more because you are paying more, and you are going somewhere that the value proposition is clear — “home away from home” — or “luxury at its finest” — or whatever the value prop is.
I am sitting in the Oswego lobby and wondering how I will tell my many friends and business colleagues from home about how wonderful it is here. Now, I have many other issues to be focused on, like growing my business, working on projects, and writing, but the “wow” factor of the hotel is so strong that it causes me to want to get the word out for THEM. Isn’t that amazing?
We all know of a specific service provider who totally “WOWS” people — I can think of the folks from Affirmagy who make cuddly blankets with empowering words on them as one company — and we want to tell everyone about how great they are.
So, if others are not doing this for you, chances are you may not be “WOW-ing” them, or “WOW-ing” your prospective and existing clients.
Get the “WOW” factor focus: See how you can make doing business with you more memorable, and I guarantee that you will grow your sales.
If you are “WOW-ing” your customers now, send me a note, and I’ll mention it in a future post.
For now, I am back to sipping my coffee, looking out from my balcony…..