Have you ever been accused of hiding behind e-mail? I have. It changed me in terms of how I started mixing up my prospecting from all e-mail to a blend of e-mail, telephone, and some very effective mailed pieces (yes, actually postal mail). I’ll talk about that another day.
I want to recommend a wonderful resource to help you kick-start your prospecting — especially if your pipeline is a bit low (as many of my clients are finding these days).
Well-respected colleague Kendra Lee knows how to help grow sales. She is doing a teleseminar on Mastering e-Mail Prospecting as a part of the Sales Stimulus Package presented by another well respected colleague, Jill Konrath.
I know Kendra and one thing is for sure — this is a good investment to participate in. She is a fellow Sales Shebang presenter, and after hearing her speak, well, she knows her stuff and can help you grow your sales.
A tip from Kendra:
Let your personality show through.
This lets people feel like they are almost speaking right to you. Follow best practices in email prospecting and grow that pipeline to increase your revenues now.