If you’re selling products on the web as your home-based business, you very likely have a Return Policy in place. Here is a blog post I wrote about what kinds of things to include in a Return Policy.
Whether or not a prospective customer will be allowed to return the item(s) they purchase will play a large role in their buying decision. One problem with purchasing goods from the web is that the customer cannot pick up the item and “see it, feel it”, before making a purchase.
You can mitigate this problem considerably with a liberal return policy. If you sell products that have a high resale value, try offering your customers a full refund if they aren’t satisfied. A “no questions asked” return policy.
If you can do this, you’ll generate instant customer trust. Whether or not it makes business sense to do this depends on the resale value of the item. Can you resell the returned products on a marketplace such as eBay or Overstock.Com for a reasonable price?
You might choose to limit such a policy to those items that you know can easily resold and restricting others that cannot. Sometimes you just can’t accept returns on opened items (for example, if you sell software), but if you have a product line that has high resale possibilities, relax your Return Policy and use that in your marketing messages. You’ll make a lot of customers feel more comfortable with their purchase.