I’ve been talking with a lot of retail trade publications lately about entrepreneurial retailing. Specifically, the need to merge operational efficiency with inspired store experiences.
So often, independent retailers have a dream – to open a retail space. And they create the store to represent what they believe the experience should be. And they kind of learn as they go, creating the store experience they, as owners would love. The issue is that the store experience has to be about more than what you, as an owner loves. It has to be about what your customers want.
Passion is important. And that emotional connection to what you’re doing is critical in achieving success. But don’t let that passion blind you. Your employees likely are seeing things you aren’t. Your customers are asking for things you don’t carry. As you walk into your store every morning as the proud owner, are you seeing what everyone else is seeing?
Tomorrow when you walk into your store, look at it from the parking lot. What does your signage and storefront say? What do your windows say about what’s inside? Stand just inside the front door. What do you see? What do you hear? What do you smell? And most importantly, what do you feel?
Are you connecting with your customer and providing an experience they expect? Think about it. It may be time to hit the reset button on your retail experience.
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