Macy’s is running a charity-linked promotion on Saturday. As advertised in this morning’s Atlanta paper, “Jean Swap Day” invites customers to donate a pair of old jeans in order to get $10 off on a pair of new jeans ($5 off on kids jeans). The old jeans go to Goodwill.
It seems to be a win–win gimmick. What’s not to like about it? Pretty much everybody always needs new jeans, and pretty much everybody likes to donate to a worthy cause.
Motivational speaker Debbie Allen says that charity events are great ways for small retail stores to interact with customers. She suggests a charity auction.
Ask your manufacturers and sales associates to donate merchandise to be auctioned off at the event, Allen says. “You will be amazed how much they might send you for a charity event. Promote the event to the media for free publicity and advertising. Feature a live auction for about six large items and have the rest of the items available in a silent auction. This will keep the excitement up at the event and keep your customers wandering around your store longer.”
If you have other ideas for successful events that can benefit both a charity and a retail store, send them in. I’d like to take a look and pass along good ideas to readers.