More than half of businesses – including retailers — surveyed this month by StrongMail plan to increase their marketing budgets in 2009. By far the most — 73 percent — will use e-mail, according to StrongMail’s 2009 Marketing Outlook survey.
Forty-four percent will use search, and 35 percent will go with advertising.
Conducted this month, the survey generated responses across all industries, with strong representation in retail, financial services, technology and media/entertainment.
The reason e-mail is so popular, according to the StrongMail Advisor, an online newsletter, is that it is cost-effective and “also allows companies to deliver highly personalized, one-to-one messages.”
“The survey also found,” according to the newsletter, “that 81 percent of business executives plan to use information in customer databases, analytic tools and other resources to send more relevant e-mail to consumers and prospects in 2009, or are currently considering in investing in tools that will enable them to do so.”
The StrongMail report, which includes more interesting and useful facts, seems like, well, a strong way to head into the new year, so we will bring you more from this report tomorrow. After all, Christmas is over, so let’s not waste a minute getting revved up for 2009.