People are watching their dining-out dollars more closely these days. A survey conducted by an online dining rewards program found that 36 percent of survey recipients have cut back on eating out.
On a happier note for restaurants, 63 percent of participants said they are heading out to eat the same amount or more than they were three months ago.
That piece of good news, thoough, was tempered by the following findings:
– One third of respondents said they are picking less expensive restaurants.
– 36 percent said they use coupons to get discounts.
– 35 percent said they take advantage of special offers at restaurants.
– 20 percent said that when they eat out, they skip dessert and alcohol.
– 75 percent said that, given current economic conditions, dining rewards are important to them.
So, there you have it. If you run a restaurant, take heed and offer incentives for customers to spend a little money on a night out.
The survey was conducted by Chicago-based Rewards Network.