Things are not going well? It may be time to cross the alley.
Restaurant success stories, those rocket ship styled take-offs a small percentage of restaurants experience, always exhilarate. They offer hope to those who have no people waiting in line for Bolognese. No reservations and no wait at the bar. A profitable chronicle adds a glimmer of light for those restaurateurs limping along wondering if another customer will come in or fall off, to the competition down the street.
Picture this: A married couple decides to open an Italian restaurant in the
He’s the chef. Born in
Things were not what the couple expected. People didn’t line up, the space was confining and the single unit operation was quickly becoming more work than the rewards compensated.
On top of this, the restaurant’s location wasn’t on
Palate gentrification had yet to hit the neighborhood but any restaurant owner could tell it was just around the corner. Actually, there was another way to get there. Through the back door, across a small foot path of an alley and into another backdoor was a narrow storefront space that had the personality of 12 accountants discussing profit and loss and could accommodate just about as many seats.
Adriano Paganini decided to rent the space, renovate it, and open a small cubby hole- postage stamp size restaurant. Pasta Pomodoro was born. Paganini wasted no time in perfecting the concept and rolling out to other locations in
Fast forward. Delarosa. Chestnut St.
Created with Paganini and Blum’s vision for simplistic intimacy, the space that once played house with Fuzio, has an alluring ambiance that brightens the street with its dimly lit dining room and tall communal table.
Adding warmth to a contemporay space seems to be Paganini and Blum’s forte. Delarosa has played to a packed house since opening last week and may be another rocket ship for the team.
So if you are struggling with your concept and the lines have yet to form, take a walk around the corner: That postage stamp space that nobody wants may be the launch pad to bigger and brighter futures.