Because eBay makes a percentage on every item that sells on its site, it is in their interest to help sellers increase sales. Maybe that’s why they go to such great lengths to educate their sellers and provide tools for them to improve their sales practices. Here are some resources you can use to sell better and smarter.
As the name implies, Seller Central is designed to be the first stop for sales information. It includes links to the most commonly used selling forms, tools, and services. Many of the resources below can be found via Seller Central.
The PowerSeller Program is open to sellers who have sustained a consistent high volume of monthly sales and a high level of total feedback (98 percent positive or better). These sellers rank among the most successful sellers in terms of product sales and customer satisfaction on eBay. Membership is free and gives you access to special promotional offers and increases your credibility among eBay buyers.
Seller Education teaches new sellers how to sell, but it can also help experienced merchants improve their sales with its “Advanced Selling” tutorial.
The monthly Hot List is a report on the most popular categories on the site, which gives you valuable insight in to what items are in demand.
The Shipping Center provides essential information about shipping, as well as a shipping cost calculator, tracking system, and the ability to print shipping labels.
Including Item Specifics is a great way to get more exposure for your items. Item Specifics allow you to include more information about items in certain categories. In apparel categories, for instance, you can specify sizes and materials, and in movie categories, you can specify formats and ratings. The information you include will help buyers find your listing when they use the Product Finder pulldowns.
During the upload process, eBay’s Enhanced Picture Services offers several editing capabilities. You can crop, rotate, brighten, change contrast, or let Picture Services optimize your picture automatically.
The Solutions Directory is a list of approved third-party software applications and other services you can use to help manage your selling activity.
Some of the best intelligence comes from other eBay sellers. To interact with your seller peers, check out eBay’s Discussion Boards. The Seller Central board contains information on the latest enhancements, posted by eBay employees.