If you are considering a home based business opportunity, it’s important to do thorough research on it prior to committing any time or money. Researching a home business opportunity is more than just Googling the business and looking at the first few entries in the list. That’s not to say you can’t use Google to research the business, but you may have to dig a bit deeper.
The Company – Start with the company. Read the company website, but don’t expect to find anything out of the ordinary there. Dig a bit. Go to news sites and see if there are any news articles about them (other than press releases). Check places like the Better Business Bureau too.
The Founder(s) – Who founded the company? Quite often, particularly with Network Marketing companies, the founder may have had a prior company. They have failed or got shut down and then moved to something else.
The Referrer – Who referred you to the business? Are they successful in the business? Do they have integrity? Check on their names too and see what pops up. You might be surprised especially if the referrer is not someone you know.
Ask around! Doing thorough due diligence on a home based business opportunity will save you headaches before you actually join. Or you may decide not to join based on what you find. Researching an opportunity takes some work but ultimately it will help you stand behind your choice.