The Austin American-Statesman reported Sunday that Lennar Homes is building 2,000 new homes in California with state of the art solar panels incorporated into their roofs. In the picture the panels actually look like shingles, rather than the boxy black panels we’re used to.
If you’re a small business and you’re planning on building a new office, warehouse, or other type of building, you can save thousands of dollars by using green materials.
This savings can then be funneled into your core business—creating and retaining customers. With the right kind of marketing, you’ll also be able to attract customers who want to do business with those who are environmentally friendly.
Remember, in the US, “green” is not just about the environment, it’s also the color of money.
Bottom line: it’s good for your business and for our planet.