AllBusiness.com was at Purdue for the university’s annual Manufacturing Summit, and after the presentations were over, we interviewed half a dozen professors on camera to get their take on the major issues facing small and medium-sized manufacturing companies. Those manufacturing videos are now available right here at AllBusiness.com.
Why pick Purdue’s “summit” out of the many such gatherings that are held at so many prestigious universities throughout the year? Because Indiana, where the university is located, has one of the most successful programs for industrial development in the Midwest, if not the entire nation, and Purdue is playing a key role.
The professors in Purdue’s business schools aren’t ivory tower types. They are out in the field continually, visiting factories and talking to business owners, and they are absolutely in touch with the day-to-day practical problems facing the industry. Result: These new videos that capture their thinking are worth watching. Here’s a brief summary of the content, with links to selected clips.
- Dr. Brad Alge, Associate Professor of Management, talks about communication issues in growing businesses, and shares tips on how to communicate across the generation gap.
- Dr. Kenneth Kahn, Director of the Burton D. Morgan Center for Entrepreneurship, focuses on innovation that goes beyond the factory floor, and explains how new business models like joint ownership of expensive capital equipment can boost the bottom line .
- Dr. James McGlothlin, Associate Professor of Industrial Hygiene and Ergonomics, joined by Ph.D. Candidate Balmatee Bidassie, makes a strong case for caring about workers’ quality of life, and shares the hidden value of worker-management rapport.
- Dr. David McKinnis, Director of the Technical Assistance Program (TAP)at Purdue, along with Ms. Christy Bozic, a TAP consultant, talks about how manufacturers can become more competitive by beefing up their technical and engineering capabilities .
- Dr. Leroy Schwarz, Professor at the Krannert Graduate School of Management, offers tips on doing business with big retailers and talks about ways to share information in a supply chain without compromising sensitive information.
- Dr. John Sullivan, Director of Purdue’s Center for Advanced Manufacturing, presents a broad view of what manufacturers must do to compete in the global economy, and discusses what that means in practical terms.
There are over forty video clips in all, and when you link to any one of them it’s easy to find the others. They’re listed directly under the main “screen” under the headline, Related Videos.
I want to repeat that this is not blue sky theory. It’s practical information you can use from people who have seen what works. In other words, it’s TV worth watching.