The stats are in and guess what! Journalists love to get emails and are not so crazy about cold calls and fax frenzies. When I say they love to get emails I mean one email, focused on a real news angle, and highlighting why that journalist is the one you sent it to. What that means for you is get your news angle, find the journalist or few journalists that cover that kind of news and email them a brief captivating news story. Captivating does not include: we got a new water cooler to stand around by, we hired a new secretary, we’ve moved our store or business down the block. Captivating does include: your readers need to know about this and here’s why, you’re the one we wanted to give the scoop to and here’s why, our company just partnered with the largest firm in this arena and here’s how it will affect these businesses. Our case study revealed… and here’s why it’s great news!
Don’t send attachments! Do send short emails with the press release in the body of your email.