Sometimes what appears as an offer is an advertisement in disguise. That’s exactly what landed in my mail box yesterday. I read with interest the invitation to make a guest appearance on an internet talk radio program to talk about my special report 101 Nuggets To Power Up Your Schmooze-Ability.
1)Keep your interview listed on our show page with on-demand streaming 24/7 for at least a month, to maximize your exposure to our on-demand listening audience.
2)Place a hyperlink next to your interview (which can appear indefinitely with our auto-renew feature), that easily directs interested listeners to your website or book-ordering page, and
3)Issue an internet press release announcing your guest appearance on our program.
Hmmm…sounded OK. They went on to detail how and when the interview was done. Then came the sales pitch — “If you would like to appear on one of our shows, please let us know and we can reserve a segment for you. (Please note: This is a guest-sponsored program. We ask our guests to sponsor our show by paying $$ to cover our cost of production and promotion of the show and its guests.”
Whoops! You invited me to appear on your radio show and I have to pay for it? Didn’t taste right to me. You should never pay money to appear on a radio show (unless you’re buying advertising). I responded by wishing her luck and suggested that they solicit guests for exactly what their radio show was — advertising. The type of bait and switch they used in their solicitation won’t take them very far.
What do you think about their approach? Leave me a comment and let me know.