Talk about not seeing the forest for the trees…
Having been a high-tech writer for 20 years, I usually gravitate toward technology-based solutions for saving the environment, such as LEDs instead of light bulbs. But I ran across a story this morning on how any business, no matter how large or small, can become greener at no cost whatsoever: Encourage people to use a coffee mug, instead of a paper or Styrofoam cup, at the water fountain/cooler or at any other cafeteria-type dispenser that pours a beverage rather than serving it in a bottle or can.
One of our Boston-based TV stations, WCVB, ran a story about two local gentlemen that launched “The Mug Project” in their neighborhood. Joseph Porcelli and Dan Goldsbury of the Jamaica Plain neighborhood of Boston drink from mugs tagged with stickers that say, “Ask Me About My Mug” and encourage people to take their mug to the water bubbler or to get coffee. This caught the attention of a local café chain, Finagle, which offers a discount when customers use a mug. Finagle estimates it uses 1 million disposable cups per year.
How easy is that?
For more information, check out the The Mug Project Website, MugProject.com.