If you have a website for your home based business, do you track your visitors? If so, how often do you track them and do you keep records of the data? Web statistics can be daunting and overwhelming for some, but fortunately there is an easy way to look at statistics ‘at a glance’ that anyone can understand.
Forget Hits – The term ‘hits’ used to be used to describe traffic to a website. However this is nearly a useless statistic now as hits includes a lot of non visitor activity such as links to your site opened on another site. If your software reports it, you might as well ignore it since it’s not that useful for tracking.
Visitors and Page views – These are the two things you do want to pay attention to. Visitors are of course the people that visit your site. Page views refers to the number of pages each visitor views during their visit. You can use this to get a quick idea of how interested your visitors are in your site. For example, if you have 100 visitors in one day and 110 page views, that means most visitors only looked at one page and then left. Depending on your site, this may not be good especially if you have lots of pages you would like them to be looking at. ‘Average page view’ can be obtained by dividing the pages views by visitors. For example, if you had 118 visitors and 535 page views, the average page view is 4.53 (535 divided by 118). Most statistics packages calculate this average for you. Page views are a good overall indicator of how ‘sticky’ your home business website is.
Unique Visitors – Another number you want to look at is unique visitors. These are visitors visiting your site for the first time. Once they’ve visited, they won’t be counted as unique again so this is a good way to monitor new visitor traffic to your home business website.
Google Analytics is a great free web statistics resource that will tell these things at a glance (and more). You don’t need to be an SEO expert to monitor your web site statistics. Simply keeping an eye on these numbers a few times per month (perhaps once a week) can give you a good barometer on your home business website’s growth.