I’d like to share with you some thoughts on growing your business.
Quick Thoughts on Scaling up Your Marketing Winners
One of the clear leverage points in a business is to scale up your winning sales and marketing systems. Before you rush off and take action, this simple statement requires further comment.
Notice I said scale up your winning sales and marketing systems. The two key words here are “winning” and “systems.” It does you no good to scale up your mediocre efforts. But this requires that you have accurate numbers to track your sales and marketing efforts. If you don’t, this process of creating tracking systems and a meaningful sales and marketing scorecard is the place to start.
Also, you can only effectively scale a repeatable process, hence the emphasis on SYSTEMS.
Assuming you know which selling and marketing systems are your clear winners, brainstorm 10 ways you could scale them up.
Could you send a winning direct mail letter to more people? Could you bring on more commissioned sales team members? Could you increase your key word add buy? Could you focus on scaling up your affiliate program? You get the idea.
Take the energy that you invest in your poorest performing 50% of sales and marketing systems and redirect that considerable time, money, and focus on your best winners.
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