A white paper is a simple document to create which can show your expertise and position you beyond just another vendor. According to Wikipedia, a white paper is “an authoritative report or guide that often addresses problems and how to solve them.”
They are not promotional like your marketing literature, and if done well, are likely to be passed around your prospective customer’s office.
White Paper expert Mike Stelzner of White Paper Source has literally written the book on how to create them.
Visit White Paper Source for many free documents and case studies to learn how you can create one too. Get rid of some of those old brochures and start forwarding on research and ideas created by you and your company in the form of a white paper – a great way to stand out in the crowd.