Rhonda Abrams in USA Today says you need “Great faith. Great doubt. Great effort.” to start and grow a business. Faith, of course, is about believing in yourself and your ideas. Effort is a no-brainer to anybody who has attempted a business. This just means long hours and hard work. And then there’s “great doubt” — I struggled with that one a little when I read her post.
How can faith and doubt co-exist? They seem to negate each other. But then I remembered one of the subjects of my book who has been remarkably successful because she has challenged all of her business assumptions. You can call it contingency planning, but she considered everything that could go wrong. You can call it pragmatic, but she took all of her initial projections and then adjusted them to both realistic and stretch goals. She seemed to question everything. I still have a problem calling it “doubt”, but skepticism about your own plans is healthy. Abrams seems to agree in her “doubt” description:
“Moreover, you must challenge yourself. You must be willing to take a clear-headed look at your plans, your abilities and the strength of your competition so you can respond accordingly.”