Have you ever gotten an email that you absolutely knew shouldn’t have come to you? (No, I don’t mean spam.) It doesn’t happen to me often, but when it does there’s egg on the sender’s face and lots of jockeying to fix a problem that shouldn’t have happened in the first place.
That’s what happened last week when someone pushed the send button a bit too quick at the Wall Street Journal Online. To my surprise, I got an email that said it was time to renew my annual subscription. I thought it was a bit soon to be renewing and decided to login and check it out. Hmmm… It wasn’t expiring after all. So I called their support line. And what did the greeting say? That renewal emails had been sent out in error to many people and they apologized for the inconvenience. Then I got an email two days later apologizing too.
The Wall Street Journal, both online and off, has a lot of credibility so the impact to their business was probably small. But think about all of the wasted time and effort (which equals a pile of money I’m sure!) that occurred just because of a simple mistake.
Your small business would probably not be as lucky. You could lose a ton of customers. And unhappy customers talk. Loud and often. Not to mention the wasted time and effort in resources to recover.
Mistakes happen. If you don’t make mistakes, you’re not doing anything. But do everything you can to prevent mistakes in your business. A few minutes spent doing a quality check will pay off down the road.
What about you? Have you ever sent an email in error and then wished you could “suck it back?” Share your story and how you recovered by leaving me a comment.