Have you ever seen an online article that was so badly written that you just stopped reading it? Unfortunately all too many of these can be found in the article directories. I have no doubt that many of these are due to that ‘article writing’ software that was so prevalent a few years ago. These are articles “written” by scraping content off the web and patching it together somehow. Fortunately this craze seems to be dying down a bit.
But there are also a lot of articles that were actually written by real people and yet offer no real value. In fact some of them look rather pathetic. Still others look OK but have links in the by-line area that are broken. That makes me think: why should I think this person has anything to say when obviously he/she has moved on to something else?
It might sound like I don’t like articles, but article writing is still a wonderful way to provide content. In fact, if done right it’s still perhaps the best way to get traffic to your site.
But not any old content will do. Content that gives people some value and gives them something to ponder and remember will go a long ways. Content that leaves the readers flat will not look good for you. Furthermore, remember to edit your articles when you do move on from something so that your articles won’t have bad links them.
Remember that if you put your name on something, it becomes part of your brand. And you don’t want to junk up your brand right? So make sure your articles are not just articles, but quality articles.