It used to be that only newspaper people cared about headlines; creating an eye-catching headline was a black art that only garnered attention for excellence or idiocy. Now, we all write headlines every day even if we don’t know it.How many emails do you send every day? Odds are that the number is at least in the double digits and maybe in the triple digits. Every time you write and send a new email, you’re writing a headline. It’s called the subject line.
The subject line will do more to determine whether your email is read than any other factor.
The principles that guide the creation of a good headline also apply to writing a great subject line. Look no further than these tips on writing riveting headlines from Kristen King’s InkThinker for some great guidelines:
* Use active voice
* Keep it short and specific
* Include a number
* Don’t trick your reader