Nothing like feeling airsick and discreetly emptying one´s stomach contents into a bag while being told that such and such Curries will make you happier/more desirable/feel good. Hang on, its the bag telling you!
From next month US Airways plans to sell advertisements on its air-sickness bags, those little expandable envelopes tucked between the in-flight magazines and safety cards. America West, which combined with US Airways last year, had the first advertisements in the industry on tray tables, the first airline gift cards and the first in-flight meals for sale.
Come on those bright marketing gurus, what will you bring up (sic) next?