Many small businesses wonder whether public relations is a worthwhile tactic for drawing attention to their business and whether it can drive sales. This week, Matt McGee of the Small Business SEM Blog did an interview with me to shed some light on a few topics that are of value to businesses large and small. Here are a few example questions: “I would tend to agree. In my experience, many small businesses are not exposed to things like public relations unless the founders or partners were previously with larger companies that were in the practice of engaging PR firms. In the past year I have noticed more small businesses using press releases as promotion tools. Although, the distribution of a press release by itself is not something I would consider public relations.” I have a feeling a lot of people hear the term “public relations” and think “press releases,” so let´s talk about that first. Are press releases a viable marketing tool these days? “Traditionally, press releases have been a format for announcing news about a company to the media. The media would then (hopefully) take notice and report on that news. However, with internet distribution channels, press releases are reaching consumers in huge numbers. In fact, half of all internet users visited news web sites in June of this year. The vast majority of content that populates news web sites like Yahoo News and Google News are press releases.” For more questions and answers including “Five Common Mistakes Businesses Make with PR”, be sure to visit the Small Business SEM Blog for the full interview and you can also visit Online Marketing Blog for tips on combining public relations tactics with search engine optimization and social media.