Believe it or not, I saw this headline on a sales page:
I Made Over $10.000 in 30 Days!
I’m not even sure how I noticed it but I did. It’s a very subtle error in case your eyes haven’t picked it out. A period instead of a comma. A laughable 10 dollars instead of the ten thousand dollars I presume was intended. This is probably one of those things you could look at a dozen times if you wrote it and not notice it. It was likely an easy error to make as well – the two keys are right next to each other.
Don’t look for the spell checker or even the grammar checker to pick up things like that. That’s one of those errors that can only be picked up by astute proof-reading. Sometimes, it helps to go back the next day and proof read your copy. Often by putting some time between when you wrote it and when you proof it, you can pick up those errors more easily.
Pay extra attention to the titles and headlines. This error was in a paragraph heading in extra large font! The best thing to do with important sales or web copy is to get someone else to look at it. Having someone else read it will often reveal things that you can’t see.
So if you have web site copy for your home based business, make sure you proof read it – especially the important pivotal parts.