Recently, when I was visiting the Allbusiness.com headquarters to be videotaped I met Kristin Tieche, a Northern California-based independent producer and editor. She has edited award-winning programming for many national cable and satellite networks such as PBS, CBS–5 (KPIX), Link TV, Fine Living Channel, Food Network, Home and Garden, Smithsonian On Demand and Current TV. She has also edited various independent and documentary films, including the Sundance 2008 Audience Award winning Fuel, about biodiesel and the nation’s addiction to oil.
Kristin also is co-founder and co-editor of Velo Vogue, a popular blog focusing on San Francisco’s vibrant and stylish bicycle culture. The blog hosts new content daily and is intended to inspire greater use of the bicycle as a safe and dignified means of urban transportation.
Kristin holds a Master of Arts in Television, Radio and Film from the S.I. Newhouse School of Public Communications at Syracuse University, where she received awards from the regional chapter of the National Academy of Television Arts and Sciences in screenwriting and sound design. It is her passion to create meaningful, quality content for television, film and new media that shows viewers new perspectives on current and historical issues dealing with sustainability and social responsibility.
With so many blogs out there, I got a little curious about Kristin’s efforts to promote her cool blog. Here’s part one of my conversation with Kristin:
Leslie: How did your blog originate?
Kristin: I’ve always been passionate about cycling, both as a sport AND as a means of transportation. About a year and a half ago, my friend Lilia emailed me a link to a website called Copenhagen Cycle Chic, all about the fashionable girls on bikes in Copenhagen. So I started to snap pics of stylish cyclists in San Francisco, one of the great American cycling cities, and V?lo Vogue began.
Leslie: Whom do you tend to hear from?
Kristin: Across the board, our readers are cyclists. Most of them are urban cyclists. I would say that we get as many men as we do women. The majority of our readers are in their 20s-40s. How do I know this? When people comment on our blog, I can see who they are by checking out their blogger profiles and pictures.