Menu trends serve as an unscientific economic trend meter in many sectors of the country. When
On a more recent development came on July 9th when Denny’s introduced the Denny’s Dome – a special breakfast carry out container that keeps change a few week’s ago that appeared on the Denny’s menu is a sign of the struggles restaurant owners are having, to keep seats filled. Denny’s known more for its breakfast day part than anything other decided to expand their take out breakfast hours to all day with the implementation of the Dome.
Analyzing this strategy – offering a reasonably priced meal for those who are attempting to get more bulk for their buck, it makes sense. Breakfast is one of the most profitable meals of the day. And, aside from a reasonably priced plate, breakfast is often the most filling meal of the day for the money. Denny’s knows this and is trying to capture a quality conscious customer while expanding their plate profitability. And with the array of junk on the market and the calorie counts that keep the fat guilt rising to the top, a couple of scrambled eggs, unprocessed hash brown potatoes, toast and a side of fruit look pretty good. Plus, the sizzle from the grill at Denny’s is real, not a recording.
I certainly don’t profess to switch to breakfast all day or at all. Of all the nightmares I faced in the business cooking breakfast on Saturday was the scariest. I am not good with eggs en masse and unless you liked them scrambled don’t even think of ordering. Yet, there are other ways to deal with the problems of inflation and meeting the lack of disposable income your customers are facing.
But more importantly you have to have your creative juices flowing and begin to listen to your customers and watch your competition. Denny’s move will take a little more revenue out of your pocket. And even if your customers do not go to Denny’s they certainly see the ads boasting a $4.99 breakfast, all day.
What does that do to the guy who is trying to sell a $2.99 muffin?
Pay attention t the times. Prices are not going down but your customers do not want to see your prices skyrocket. Think fresh. Promote service. And above all, pay attention to the needs of your neighborhood. That’s where your customer base will come from in the future.