By JOE CONNOLLY
“The place to announce your business’s Web site to the world is not on Google.com — it’s at the cash register in your store.
That’s according to Internet sales expert Pete Sheinbaum of DailyCandy.com, a free Web site for fashion, food and travel. Before you spend time and money adding features to your site just because they’re technically possible, ask your customers: ‘What would you like to see on our Web site?’ and ‘What type of e-mails would you like to receive and how often?’ E-mails to customers should be timely, brief and meaningful, he adds.”
– Promoting should be third in the line of your business priorities. First should be sales and in a close second understanding your cash flow. All three depend on each other. Make sure that you promote yourself at every opportunity and if you can make additional sales on the Internet then go for it. Research first though, a website might not help you at all. This line of thinking is completely different from the heady days of the dotcom boom when everyone needed a website. -ed.