Have you ever looked at a charge on your credit card statement, scratched your head and said, “What in the heck did I buy from that company?” That happens to your customers too. We’re all very busy and there is such a huge gap in time from purchase to billing statement that it causes a “loss of memory” syndrome. And it could mean a charge back on your merchant account if you’re not careful. Make sure you take proactive strategies to avoid those merchant account charge backs.
- Include business information in your sales receipts. Make sure your email sales receipts and print receipts clearly state how the charge will show up on the customer’s credit card statement. Say it more than once on the receipt.
- Have your business phone number — or better yet a toll free number — as part of the information that prints on the customer statement. That way, if a charge is not recognizable, the customer can contact you directly to question the charge.
- Use a recording system that makes it easy to look up a customer order. If your customer calls questioning a charge, you want to be able to get your hands on that order within minutes (if not seconds). Your online shopping cart and accounting software should be able to handle this for you.
These three simple steps can go a long way in saving you a bunch of hassle. Make sure you implement them in your business.
How about you? Do you have other suggestions for proactively saving a charge back? Leave me a comment.