Found another short but valuable article on how to make your ads work better. It’s by Debbie LaChusa of 10StepMarketing.com.
Here’s an excerpt:
So you’ve decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad. Problem is, you’re not sure what should be in the ad.
The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad…
Read the full article here:
Print Advertising: Knowing What To Put In Your Ads
Debbie’s points in the article are right on. You need a goal for all your advertising and you need to focus on that goal. Keep it simple and focused.
Thanks for a well done article Debbie!