by David Berkowitz
“Optimizing press releases for search engines is a hot topic these days, with a number of writers offering tips and tricks to boost releases’ search rankings.
How to Write With Sizzle When There’s No Sausage
Some of these recommendations are jarring for PR practitioners who’ve honed the craft of writing releases, and journalists have good reason to fear the slew of so-called “optimized”releases flooding their inboxes.”
– This article talks about the art and science of Press Release Optimization. The Internet has caused great changes in a once stagnant field that are very interesting and informative to read about. If you have ever released or want to release a Press Release this is a good place to start. -ed.