Very rarely does one size fit all and that’s particularly true with business presentations. If you understand the different learning styles of your audience and build your presentation to engage them all, you won’t loose their attention.Capturing an entire audience is challenging and even the most deft presenters will occasionally loose a few people in the audience. However, by understanding the three dominant learning styles, you’ll be way ahead in keeping your audience engaged and interested.
Visual learners comprise roughly 40 percent of the population — the largest of the three categories. These learners respond to charts, graphs, and images that present information they can see rather than hear.
Between 20 and 30 percent of the population are auditory learners. These learners will respond best to what you say and you can connect with them by honing your speaking skills and creating a narrative for your presentation.
The smallest category is kinesthetic learners. They learn by doing, touching, and acting. These learners will respond to audience participation and hands-on demonstrations.
Before you knock yourself out trying to hit all three legs of the learning-style stool, make sure you know what style of learning works best for you. Use this chart to help determine your learning style.