There is an excellent example for us all to learn from that I saw recently on a repeat Tyra Show. Talk-show host Tyra had a Diet Wars Challenge where there were three diet experts each paired up with two overweight audience members. Each team of participants were to go off and utilize one of the diet plans – then they would see in three months who lost the most weight.
Now this premise was sort of silly in the first place – instead of having a “head-to-head” smackdown competition, where the team that lost the most weight won a trip to the Caribean, they could have planned to showcase three programs and how they work – period. No one program works for everyone, and all three “experts” had sound programs.
I felt bad for fitness expert Jillian Michaels – well known as trainer Jillian from the Biggest Loser tv show. It appeared that another expert, a Dr. Ian Smith, had a chip on his shoulder and really wanted the world to know that his plan was better than the others.
It was so silly though, because as a coach, I know that the end result comes from the participant as well as the coach working together, and the participant making it happen. What was so funny to me was that Ian Smith’s diet ultimately won out – in other words, more weight was lost by this team and he could have been so graceful and humble about it – while still promoting his premise. But he didn’t – he made it a point to gloat and target Jillian’s team’s lack of success. What a twit. I would not recommend his book – even though it appeared that it worked well.
We do this in sales to ourselves all the time – we knock the competition rather than focusing on our own strengths. We’re cocky, and focusing on us, not the client. In presenting our ideas, sometimes, like Jillian, we get put in a situation where there are things outside of our control. I would bet that Jillian will never do a poorly thought out contest again – it just was bad. Even Tyra commented during the show how it didn’t turn out as expected.
Jillian – find a better platform for your great ideas! Dr. Ian – get a clue! You would have come out glowing if you had supported your “industry counterpart” rather than attacked her. Sales professionals – take heed – this is a lesson for us all.
The difference was how motivated or inspired each pair of contestants was. Trainer and fitness guru