I saw Guy Kawasaki present a keynote last year and it affected the way I use PowerPoint forever. Guy has a rule of 10/20/30 – meaning to use ten slides, for 20 minutes, with 30 point font when you present in front of a room.
Guy made note of Apple Chairman Steve Job’s keynote at MacWorld San Francisco on January10th. His points are great, and should be reviewed by anyone getting in front of groups. Skip the ‘software demo” piece if you don’t sell software…. here are some of my favorites, but go to the above link for the Jan. 10th post for more…..
As opposed to the 10/20/30 Rule of PowerPoint, Steve uses the 125 (or so) slides/90 minutes/60 point font rule. 🙂 But then again, the rules are different for Steve. Here are ten lessons to learn from his keynote:
Minimal text. Many slides had only one or two words.
Extremely large font. If you were the 3,000th person at the back of the room, you could still read the slides.
A handful of bullet items, and he "built" the bullets. They weren’t all on screen to start with.
Many, many beautiful screen shots (it helps to have a beautiful OS to take screen shots of, but I digress).
Many, many beautiful images.
Powerful use of guests: for example, the CEO of Intel (who was a very good sport and came on stage wearing a clean-room suit) and the head honcho of Microsoft’s Macintosh unit.
"Eye candy" use of video. These videos were about a minute or two but captivating. When most speakers incorporate video, they use a a five to ten minute video of a talking head that’s just stringing together adjectives like "strategic," "secure," "scalable," and "powerful."