It would seem irresponsible to blog without mentioning the Facebook debacle that took place earlier this week. First, the company changed its terms of service (the little box of text that few of us ever read but SHOULD . . .) and then they did an about-face. Many companies use Facebook to promote their products and services, because, well, it’s a progressive strategy for getting the word out, and it feels as if you’re missing something in your PR plan if you don’t have a Facebook presence. That depends, of course, on whom you’re trying to reach. But if you’re a publicist who’s recommended this form of outreach, then you need to at least make sure your clients are aware of what’s going on here.
This, to me, is a good example, of value-added service. It’s not about crafting a killer press release (I actually prefer a “lively” press release; it’s so less morbid . . .) or getting a fabulous media hit though those are good things, too. Here, however, I’m talking about that good old habit of watching out for your friends. Yeah, I know, many of our clients aren’t really our friends, but we need to treat them as if they are: pointing out what might be helpful, doing what we can to keep them out of trouble, and simply making their lives easier.
I read about one publicist who was blogging about intellectual property and social networking. He was doing a good deed by doing the research not only for his clients I’m guessing but for others, too. Maybe it’ll net him a new client. But more important it will, hopefully, help him hold on to the clients he has. That’s value-added service, something we can all offer these days.