Like many bloggers and columnists, I get a lot of pitches from public relations (PR) people. And I like getting them — for the most part. But some PR folks are lazy and send stuff that just clutters up my inbox. So, for those of you out there reading who work in the PR field, here are six resolutions I’d like you to consider for this year.
1. I will not pitch an online product or service without providing a link to the website.
2. I will target my news releases to those columnists and bloggers who cover the subject area.
3. I will not add “anyone and everyone” to my distribution list just because I found their name somewhere.
4. I will reach out to those folks who might be interested in my topics and start a dialog before I start blasting PR pitches to them.
5. When I include a website link in my release I’ll make sure and send the direct link, not a link to the site’s home page that makes the person spend forever searching for the link to my topic area.
6. I will not mass mail my pitches. Each will be customized to the intended recipient.
You’ll have a lot more success if you make — and follow — these resolutions for the new year. Thanks in advance for your thoughtfulness and consideration.
What about you reader? Do you have some resolutions you’d like PR people to make? Please leave a comment.