There’s a great service out there that helps folks position themselves as spokespeople and respond to journalists’ queries in a timely and effective manner. The service I’m referring to is PRLeads and many of my clients utilize this service to build awareness and make connections with journalists who need good experts for stories and news features.
The wonderful benefit about PRLeads is that it was founded by PR guru Dan Janal, who also has quite a stellar background as a journalist and a writer. Dan was on the Internet before anyone really knew what was going to happen with the Internet (even Al Gore) and Dan also pens a superb blog about PR that is both informative and engaging.
Dan works very hard to meet his client’s needs as far as positioning and getting the best leads, and the cost of a monthly subscription is only $99 as opposed to much larger costs you’ll find with other PR lead services.
Do you want to become the expert that all the journalists regularly reach out to? If so, this service might be a great tool for you and your company.