Last week, I received a really clever pitch. It made a reference to cake early on, so, of course I reacted like Renee Zellweger’s character Dorothy says in the movie Jerry Maguire, “Shut up, just shut up. You had me at “hello.” Stacey Miller’s pitch had me at “cake.” Stacey, a successful book publicist, recently published her own 101 Recipes for Microwave Mug Cakes: Single-Serving Snacks in Less Than 10 Minutes.
Although Stacey didn’t invent the microwave mug cake she is, she believes, its greatest fan. She learned about the recipe as it traveled around the Web. Since Stacey could find only one recipe for mug cake, she decided to create more. Here is one of my favorite quotes from her pitch: “If there’s a quicker, less expensive, simpler, and more foolproof way to get instant gratification in the kitchen, I can’t imagine what it would be.” I thought that was so honest, so, naturally, I invited her to participate in one of my Allbusiness.com PR Blogger Q&As. Here, in part two, is our exchange about what it’s like to be on the other end of PR efforts:
Leslie: You’ve been a book publicist for a long time. What’s it like to be promoting your own title?
Stacey: Leslie, you’re right on the money, so again, I sense you’re asking the question as a result of your own experiences. Promoting your own title (or your own anything) allows you to undergo a profound shift in perspective — and it’s always a learning experience. I can empathize so much more with my clients when I’m pushing myself into the publicity trenches. There is an irony here that I’d like to share. I become very envious of my PR successes on my clients’ behalf of my clients. I’m thinking: “Hey, why does that national TV show [or radio show] want to interview me?!! That’s not fair.
That show declined two authors I pitched who were far more appropriate for that venue! I don’t deserve the exposure. They do!” So while my clients are being entirely gracious about this, I’m secretly squirming and asking “why me?” every time my phone rings.
Leslie: What kinds of books to you promote in your role as a publicist for OTHERS?
Stacey: I promote fiction and nonfiction, and mainstream books and self-published books. I’ve been lucky enough to have the most wonderful, talented clients any book publicist could ever want, and I’m proud to have my name associated with theirs. Interestingly enough, there are a few genres I haven’t promoted for one reason or another: poetry (love it, but can’t imagine what to do with it in terms of publicity), erotica (just wouldn’t work for me, professionally speaking), and cookbooks. Well, I’m getting my chance now to promote a cookbook, so we’ll see what happens!
Next time: part three