I’ve been reading Jeremy Pepper’s PR blog here lately and it’s got me thinking about one of the less tangible benefits associated with blogging, in terms of measuring quantifiable data at least, public relations.
I don’t presume to be a PR expert (that’s Jeremy’s turf) but I can testify from my own experience as to how blogging has helped draw attention from the media to my consulting practice and, as a result, grow my business.
Here’s a recent case-in-point. A reporter from a publication in Canada recently contacted me expressing a desire to write about business blogging. She told me that, in her research on the subject, my name kept popping up. As such, she felt I must be someone who could speak intelligently about the issue. (Her words, not mine.)
How was it that my name kept showing up? One word: Google. Prior to blogging if you googled my name you would have been loathe to find me. More than likely you would have found links to an automobile dealer in New Zealand or a college professor by the same name.
However, try it now and, well, suffice it to say, links to me comprise 25 of the first 40 returns on Google. Most of those are links are from other blogs or websites. The same holds even truer if you google just the first two words in the name of my company, Radiant Marketing Group. A year and a half ago, nothing. Today…well, just google the term and you’ll see what I mean.
The result of that increased exposure has been a number of interviews by business-related websites such as Inc.com, industry trade publications, and even some major MSM including the San Francisco Chronicle, Philadelphia Enquirer, and even the Wall Street Journal.
I’m not tooting my own horn here except to say that what has happened to me can happen to you. Search engines are no respector of persons. If you blog passionately and long enough about a topic I’m convinced you’ll begin to see similar results. It won’t happen overnight, and you have to get some “link love” from fellow bloggers to increase your share of that valuable nector we call “Google Juice,” but it can happen.
That’s just one PR benefit of blogging. There are more. I’ll defer to Jeremy to outline those. But, if getting media attention is important to you and your business, then let me recommend blogging as a strategic tool to assist in that endeavor. To borrow a phrase from the SNL character Chico Escuela, “Blogging has been very good to me!”