It’s not too late to think of ways that your business or product can benefit from some upcoming events including Graduation, Mother’s Day and Father’s Day. What are some special ways you can highlight what your company does during these times? Can you sponsor a graduate, can you let all the moms take a 1/2 day off and send a release to your local paper about it? Can you sponsor a Father’s Day golf tournament with all the proceeds going to your local cancer foundation? Think in terms of events/holidays and you can build a very good press coverage calendar.