As part of my other blog, I interview some of the top minds in public relations with the PR Face2Face interview series. Since I began planning for this blog, I have added one question to each interview: What is the one piece of PR advice you would give a small business — what is the most important aspect of PR?
Today, Sabrina Horn, president of Horn Group, Inc. shares her suggestion. Try and meet with reporters from local papers and magazines in the area.
Have a compelling story that is unique or different about what they do.
Host community events in your store.
Speak at local community groups – like a Chamber of Commerce , a hospital or wellness center – or at other local events that are relevant to your business.
The key is see and be seen.