This week I attended a webinar that could have been accomplished by the presenter just emailing the slides to each participant. It was really good information, but the presenter read the slides to us. Heck, last time I checked I could read pretty well. 🙂
Reading PowerPoint slides was one of the bad ideas highlighted in my message to ditch the PowerPoint. The sad fact is so much time is wasted by people (theirs and ours) who think they are doing a jam up job with their presentation.
Here’s the real truth. Your PowerPoint slides should support your presentation, not be your presentation. And now there’s a book that will help you do just that. Power Points! How to Design & Deliver Presentations That Sizzle and Sell was recently released and can help you create the kind of presentations that put money in your bank account.
Key strategies from the book include:
Align PowerPoint with the way the brain works. The brain has two channels for processing information — visual and verbal. Utilize both channels by presenting related and complementary information in both words and pictures (but not cheap clip art).
Segment your story into visually digestible bites. Much of the brain overload caused by PowerPoint comes from presenters who present too much, too fast. Think of your slide as a billboard.
Wherever possible, persuade with visuals. Never forget PowerPoint is first and foremost a visual tool. Visuals increase memorability, so condense all your text to the bare essentials and convert words into visuals wherever possible.
Dice and sequence complex visuals. Complex diagrams confuse and irritate most audiences. The rule of thumb for presenters of complex visuals is to use one slide to explain each component part. Sequencing slides allows you to manage the flow of information.
That’s just the tip of the iceberg. Hop on over and see if this PowerPoint book is right for you. And if you have a copy, leave me a comment to let me know what you think of it.