Mentioning Tris Hussey’s blog in yesterday’s post got me thinking. I’ve blogged all over the place — Weblogs Inc, Creative Weblogging, Businesss Blog Consulting, my now defunct blog at Radiant Marketing Group, other blogs I’ve created, my company blog, you name it! Oh, yes, and here at AllBusiness.com too! Like I said, all over the place. Perhaps it suits my somewhat electic nature.
Conversely, there are some who’ve blogged at the same place over the years. Toby Bloomberg has been blogging at Diva Marketing almost ever since she started. The same could be said for other business bloggers Tris Hussey, Steve Rubel, Yvonne Divita, Robert Scoble and Wayne Hurlbert. Their persistence has paid off in that each has created their own franchise in the minds of readers. Their voice is inextricably tied to their respective blogs. I have to admit, I envy them.
The point here is that, while blogging hither and yon might be fun, strategically it may be more beneficial to create one place that is your home-base blog…your blogging headquarters so to speak. That’s not to suggest you can’t blog at other venues. At least one of those listed above, Tris, does so. Regardless, you will always find him consistently talking at his own blog, A View from the Isle.
If you’re thinking about entering the business blogosphere, let me encourage you not to repeat my mistake. Create one blog that will serve as the centerpiece of all your blogging efforts and blog there consistently. Over time, your name, your voice, and that blog will become synonymous.