If you’re selling products on the web via a shopping cart system, you probably have an opt-in email list that builds itself as your customers move through the checkout process. Customers can usually check a box to ‘opt in’ to your email newsletter. If they do, this will give you permission to email them offers, newsletters, and other correspondence without being considered spam.
But what about those customers who have not ‘opted-in’? You can send them certain email correspondence relating specifically to their order, but any email beyond that might be considered spam and can land you in hot water. So how do you reach these customer once the sale has been completed?
How about postcards? Email is permission based (meaning you must gain permission before emailing someone unsolicited correspondence) where Postal Mail is not. You can literally send postcards to anyone you want. So what better way to reach your ‘opt-out’ customers than with a nice postcard, particularly this time of year? Be sure to thank them for their business and let them know how much you appreciate them (along with any marketing pitch you may have in mind). Maybe offer them some incentive, like a discount coupon code, to return to your site and purchase again.
Here is a site where you can design your postcards online. Ordinary direct mail campaigns may be outside the budget of most home-based businesses, but not this kind!
Remember, if a customer bought from you once, they just might buy from you again (and again and again). Postcards sent to existing customers are a much better investment than general postal mail campaigns because the customer will recognize your company and is far more likely to keep the card long enough to read it and hopefully act on it.