A great way to put your referral marketing on autopilot is to send small little postcards every other month or so.
Describe is some detail a problem a client had…then of course describe the brilliant solution you provided…and send them out to your clients, friends, contacts, and other network folks.
The key to this tactic is that you also ask them to forward this card to anyone they know who might have a similiar challange.
If you do this routinely you will be amazed at the results.
I have found that Alex Mandossian’s Marketing With Postcards is a great source for countless ways to use this little tool in your marketing. At least go download the free chapters that he gives away.