Here’s a marketing tool that has always worked well for my company: postcards.
They’re a great way to keep your name in front of prospects. They are the least expensive form of mail. And, they are more likely to get read than a letter or brochure. Plus they’re quick and easy to do.
Some people use postcards as a direct response piece. We use them primarily as an awareness building tool. Both methods can work well.
Key: Keep the look and feel consistent with your other marketing material. Make your logo or name prominent so, even if the recipient does not respond, they get one more exposure to your company image. (Remember, the more times your prospect is exposed to your brand, the closer you get to a sale.)
My advice is to keep your postcard simple and direct. If it’s too fancy they might not know what it’s for. Remember, it’s not a work of art. It’s a marketing tool.
The USPS has a handy service where you can upload your design and mailing list and create your mailing online. We’ve used it and it works well.