It’s all right. Go ahead. Put more stuff on sale.
If your holiday was like the national average, it was less than anticipated. In an article in USA Today, most felt that sales were the worst in more than five years.
But there’s hope. Something that I’ve blogged about in the past in now making big news – the benefits of being a small business retailer. You can read the article in the New York Times here to get more details on how small retailers made the most of the holidays.
THE REAL WORLD RETAILING TAKEAWAY
Small business aside, you still need to think like the big guys. Speaking of which, are you on sale now? And not just an item or two, but every extra piece of inventory you have that you brought in for the holidays? And then some more on top of that?
If not, then get going. Bargain hunters are out in droves and will continue right through the new year.
- Group all your sale merchandise in the very front of the store. That way, customers bump into it immediately upon entering your store.
- Make sure the area is well-signed. Scream the discount or discount range on signs.
- Tag the items with the new, lower price. Red-line the price tag and write the new, lower price next to the old price. Or put a red price sticker next to the old sticker with the new discounted price. Never make the customer have to figure out the reduced price.
- Eye appeal is buy appeal. Make sure your sale area looks just as good as the rest of the store. Use visual props and keep the area full of merchandise. There’s nothing worse than having to dig through boxes and baskets for that one thing they may want. Make it easy for them to see there are a number of items they may be interested in.
- Communicate the sale to your customers. It’s never too late to get the word out via an email to your database.
How are you capitalizing on the post-holiday sale period?