The Buckle Inc., a Nebraska-based retailer that caters to fashion-conscious young people, has been performing very well during times that have been tough for most retailers.
Buckle’s comparable store net sales — for stores open at least one year — for the five weeks ended Jan. 3 increased 13.5 percent from comparable store net sales for the five weeks ended Jan. 5, 2008.
Net sales for the five-week fiscal month ended Jan. 3 increased 20.8 percent to $131.2 million from net sales of $108.5 million for the five-week fiscal month ended Jan. 5, 2008.
Late last year, the retailer announced that net income for the fiscal quarter ended Nov. 1, 2008, increased 31 percent on a 25.7 percent increase in net sales.
“The Buckle outperformed every retail competitor during the holiday season,” wrote Jake Lynch of TheStreet.com.
JPMorgan analyst Anna A. Andreeva said, according to an Associated Press story, the secret to Buckle’s success is an assortment of limited distribution brands, which comprise 70 percent of Buckle’s total product mix. Also, Andreeva said that half of Buckle’s stores are located in smaller, commodity-rich markets, such as Texas, which have limited competition.
Buckle sells edgy, high-quality apparel, accessories and footwear. Known as the denim destination, Buckle operates 388 retail stores in 39 states.
If there is a Buckle store near you, why not visit to see what you can learn from this successful retailer. If you aren’t near a Buckle store, visit online. Any retailer doing this well in these trying times is worth studying and emulating.