Last week, I blogged about the importance of leveraging time and using audio to leverage what I called “gray time”. Check it out here if you missed it. That was referring to time you spend doing things that you’re physically committed to doing, but that don’t keep your mind busy enough. Examples would be things like standing in a long line, driving your vehicle, going on a long walk, pulling weeds, etc.
Meet the podcast. Podcasts are digital audio files, but what makes them interesting is that they are encapsulated within RSS feeds which means you can ‘subscribe’ to them and get them ‘delivered’ to you.
Podcasts cover a broad range of subject matter – politics, entertainment, health, and just about everything else. The ones I generally like listening to are the business-related podcasts. There are podcasts relating to subjects like marketing, search engine optimization, customer relationship management (CRM), and just about any other aspect of online and offline business you can imagine. Podcasts also vary widely in quality, but you can quickly end the audio and move on to the next if it does not suit you.
While you can listen to them on just about any audio-enabled computer, I think their principal value is in their portablity. The Apple iPod is the de-facto portable device for listening to this type of audio because it has integrated podcasting features. This allowed me to justify purchashing an iPod for the business (although the clerk did look at me rather stangely when I told him I was buying it for the purpose of listening to business podcasts). Ah well.
If you’re interested in places where you can hear or download business-related podcasts, check these sites out: