get to your office, sit down at your desk and open up your calendar. A
concerned look sweeps over your face. “Only one appointment this week.” You
look at your pipeline and get that squirmy feeling inside your gut, as you
realize your pipeline is not as full as it used to be. You’re wondering where
you’re going to find your next prospect.
uncertainty begins to sweep over you. The stress starts creeping into your
body, for you realize you can’t keep procrastinating making the cold calls you
need to in order to book more appointments with key decision makers.
this situation sound familiar? As you might imagine, I’ve been getting a high
volume of calls from sales managers and their salespeople struggling to meet their
After investing several hours
cold calling, this experience can leave you feeling depleted, frustrated and
annoyed. You don’t understand why you’re unable to set the appointments with
the prospects who you know you can help and therefore need to meet with. You
ask yourself, “Why won’t they talk to me? I know I can help them. If only
they’d give me some time on the phone.”
desperation, you cry out, “This cold calling thing doesn’t work for me! What
else can I do to schedule meetings with more qualified prospects who can buy
this podcast, I paint a visual of the typical scenario being played out through
the eyes of a salesperson; one that you may be intimately familiar with, while
addressing the question, “Is cold calling really dead?”
You can tune in and listen to this podcast here.
NOTE: Given this page is updated often, this podcast may
not be listed as the most current one on the top of the list of podcasts.
Side note: Over the last year,
my cold calling book
has been gaining a renewed popularity as competition increases and the need to
find more qualified prospects to fill your pipeline intensifies. So, if you’re
ready to develop a permission
based prospecting system then check it out here.